April blossoms (and showers) are here, which means it’s time to welcome Meagan Adele Lopez, aka The Lady Who Writes, back to the Displaced Nation. Meagan is a repeat expat in the UK (last time Bristol, this time London). Besides writing, her talents include acting, blogging, and crafting ads for social media. In this monthly column, she is doling out advice to international creatives who are contemplating writing a novel about their novel, shall we say, life experiences.
Hello again, Displaced Nationers. I wonder, how many of you caught ML’s interview with British screenwriter Tim John, posted at the end of last week? Tim spent seven years as an expat in LA chasing the dream of selling scripts to Hollywood studio executives and producers. Reading about his (mis)adventures got me thinking about my own Hollywood days—as well as about book trailers, a pet topic of mine.
Like Tim, I tried to make it in Hollywood for a time: first as an actress and then as a casting agent. I poured what I learned from this experience into creating Dell, the heroine of my first novel, Three Questions: Because a quarter-life crisis needs answers. As anyone who has read it will know, the novel is about the developing love between two young people who have only met each other once, by chance, on a night out in Las Vegas. The love interest, Guy, is from England, while Dell is from America. And the complication is that neither are willing to give up their life plans. Dell is on route to Hollywood to seek her fame and fortune, while Guy is heading to Africa in search of adventure.
Perhaps this portion of my background also explains why, the first time I saw a book trailer, I knew I had to have one for my novel. The trailer was for One Day, by English novelist and screenwriter David Nicholls. By my count, Nicholls actually created a total of four “One Day” book trailers. Here is one of them:
I had never seen a book trailer before, and this one made a strong impression on me. I thought: Gosh, this book I’m about to read is going to be turned into a film—and I’m one of the lucky few who gets to read it before the movie comes out.
In fact, when the movie did come out—with Anne Hathaway playing the female lead—it was a flop, even though Nicholls had also written the screenplay. (The consensus among critics on Rotten Tomatoes is that the movie “lacks the emotion, depth, or insight of its bestselling source material.”)
What the *&%$ is a book trailer?
Good question. A book trailer is akin to a movie trailer. It’s an advertisement for the book in visual form. I saw it as another way to reach my audience—another way to inspire and motivate potential readers to buy the book.
But now that I’m in the position to hand out advice to wannabe novelists, I recommend you start thinking about your book trailer even before you finish writing.
Many writing coaches will tell you to read your book aloud before submitting it to an editor for review. It gives you a sense of where you need to improve the dialogue, shorten sentences, change words, and so on. (See Joanna Penn’s post: “7 Reasons Why You Should Read Your Book Out Loud.”)
But I would add that acting out your book trailer in advance can also be helpful. Book trailers are generally scenes, or splices of scenes acted out from the novel. Preferably, the book trailer will end on a cliff hanger. If no one wants to know more, then what’s the point?
By the way, should you feel a tad peculiar acting out scenes from your novel, be sure to remind yourself that Charles Dickens, who was drawn to the theatre and dabbled in acting, had no qualms about acting out the characters he was writing in the mirror and then describing what he saw in his novels.
Should you actually make a book trailer?
Some of you may be nearly finished with your Great Work and wondering: what’s the ROI (return on investment) for a book trailer? “Investment” is exactly the right word. Your trailer will need to be high quality. If it looks like a cheaply made home video, no one will care to learn more. What’s more, they won’t share it with their friends, which is the way to best way to clock up more sales.
I did a lot of research but never found any studies that make the ROI case for book trailers. Similar to billboard advertisements or TV commercials, there is no solid way to measure why people bought your product or how many took action after seeing an ad. As one of my favorite author bloggers, Allison Winn Scotch, has written:
No one knows what the hell sells books.
In fact, I can’t see any demographic data (besides the country they are from) on the purchases made on my novel. (I wish Amazon would change that.)
In the end, though, I decided to spend $1,500 on my book trailer (used from the money that I raised on Kickstarter for turning my book into a film). I researched how much the big companies were charging compared with the indie companies, and got my number.
Perhaps because of my background in film, I knew that I wanted a book trailer as a marketing tool in addition to everything else I was doing: guest blogging (including on this site!), email marketing, social media marketing, book signings, giveaways (including on this site!), PR, etc.
I had a secondary reason for making one as well—I figured it would be a great way to get the eye of a publishing house or agent. All they have to do is click “Play” and watch for two minutes to see if the story intrigues them.
If I were measuring purely on book sales, I can tell you that my book trailer currently has 921 views so far. If every single person who watched the trailer bought my paperback book, I would have made my money back.
Perhaps it’s just another tool for making a book stand out from the crowd. Or maybe I just really enjoyed making it… But I should let you judge for yourself:
And now, without further ado, here’s Novel Writing Tip No 3 for International Creatives:
While in the process of writing your novel, ask yourself: Which scenes would go into my book trailer? And don’t be afraid to act them out, even if you have to play all the parts.
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Readers, what do you make of this book trailer idea of Meagan’s? Do you see the value in having one, or at least in rehearsing as though you might have one someday? And do you have any further questions for Meagan, THE LADY WHO WRITES, any topics you wish she would cover in future columns? Please share in the comments…
Meagan Adele Lopez grew up in the U.S. with a Cuban-born father and American mother, and at one time enjoyed an acting/casting career in Hollywood, something you can detect in the beautiful trailer for her novel, Three Questions. Her day job these days is in social media advertising. To learn more about Meagan, go to her Web site.
STAY TUNED for tomorrow’s announcement of our March “Alice” winners!
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